![from left: Gloria Eichler, CPO at smartclip, Christian Osterhues, VP of People & Culture, and Shira Leffel, VP of Marketing & Product Education at smartclip](https://smartclip.wpenginepowered.com/wp-content/uploads/2024/06/preview-leadership-thumbnail-smartclip-new-1.jpg)
7 June 2024
At last! A glossary that decrypts all the acronyms, unique terminology, and jargon that make the adtech industry so darn confusing.
In digital advertising, a publisher is an organisation that prepares, issues, and distributes content via online media such as websites and apps. A key revenue stream for publishers is selling ad space (inventory) to companies looking to promote their products/services to the publisher’s audience.