
17 December 2024
At last! A glossary that decrypts all the acronyms, unique terminology, and jargon that make the adtech industry so darn confusing.
In digital advertising, a publisher is an organisation that prepares, issues, and distributes content via online media such as websites and apps. A key revenue stream for publishers is selling ad space (inventory) to companies looking to promote their products/services to the publisher’s audience.