5 September 2023
Last modified: 25 January, 2022
First-party data is information that a company collects about its audience, customers, or visitors via its own sources, both online and offline. This information is owned by the company and, although often limited, is usually its most useful, accurate, and cost-effective data. Various points of customer engagement can be used to collect the data, including mailing list sign-ups, web analytics, loyalty card schemes, and online or in-store purchases.