Newsroom

#TVRise2026 brought us to Seville this week.

Our CPO, Gloria Eichler, joined fellow industry leaders for VideoWeek's TV advertising leadership summit. Alongside partners and peers, we exchanged views on some of our industry’s big questions, including changing broadcaster business models, AI’s impact on TV trading, and measurement cooperation.

A big thank you to the VideoWeek team for a programme that kept the conversations going well beyond the sessions!

The beginning of agentic media buying and selling. Take a look 👀⤵️

What if buying premium digital advertising started with something as simple as sending a text message? Together with M6 Unlimited, we're turning agentic media buying and selling from a concept into a real-world use case. Powered by Sidekicks AI, smartclip's agentic AI platform, natural-language campaign briefs can now be turned into tailored advertising products, making premium audio inventory easier to access while keeping media owners in control. Welcome to the future of agentic media buying.

What’s holding programmatic TV back in Europe?

At smartclip’s Product Advisory Board 2026, Ian Maude of the The Project X Initiative took the stage to explore the barriers to scale – and what it will take to create greater alignment across Europe’s fragmented TV ecosystem.