13 January 2022
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Press releases and opinion pieces
21 December 2021
Wie sich der Connected-TV-Markt 2022 entwickelt
Mit der zunehmenden Verbreitung internetfähiger Fernsehgeräte wird Connected TV auch für Werbungtreibende immer interessanter, zumal die Technik das Beste aus zwei Welten miteinander verbindet: die Reichweiten des klassischen linearen Fernsehens und die Addressierbarkeit von Onlinewerbung.
30 November 2021
Smartclips vd i öppet brev till nya kulturministern: Tre akuta områden kring techgiganterna att ta tag i direkt
När techgiganterna debatteras är det lätt att fastna i skattefrågan, som visserligen är viktig, men svår att lösa. Det skriver Halvard Kristiansen, nordisk vd på Smartclip, och listar några områden på techområdet som han menar att kulturministern bör ta tag i direkt.
22 November 2021
smartclip innova la monetizzazione dei contenuti audio e podcast con la soluzione NSound
Già pionieri nell’offerta online video, ATV e CTV, l’azienda annuncia la nuova collaborazione in esclusiva con NSound che permette ai publisher di convertire gli articoli testuali in contenuti audio e monetizzarli Grazie alla partnership, smartclip si posiziona tra le prime realtà ad-tech a presidiare il mercato dell’audio advertising in Italia, in forte crescita.
29 October 2021
Addressable TV Advertising: e nuove opportunità per gli advertiser internazionali per raggiungere l’audience europea
Da smartclip Europe il white paper sulle ultime tendenze dell’Addressable TV advertising e i vantaggi per ogni tipo di inserzionista
26 October 2021
“Addressable TV Advertising: New Opportunities for International Advertisers to Reach European Audiences”
smartclip Europe publishes white paper exploring the latest trends in Addressable TV advertising and the advantages it brings to every type of advertiser.
Stories
Company updates and announcements
Leadership quotes
Leadership quotes
8 June 2021
“To truly offer CTV across Europe at scale, the decision lies in the hands of the broadcasters. Major TV houses and independent AVOD services need to collaborate across markets and language barriers, but with local specifics in mind.”
Stephen Byrne, Managing Director Nordics & Executive Director New Partnerships Europe at Smartclip
EXCHANGEWIRE Link
13 April 2021
“HbbTV, Addressable TV, and TV viewing data are offering a major opportunity for European broadcasters. The key to success in a pursuit against US tech players is cooperation.”
Sebastian Busse, Director Addressable TV at smartclip
DVB Link
1 March 2021
“Outstream-Formate innerhalb seriöser Online-Medien sind eine gute Alternative zu Instream-Formaten. Outstream-Formate wirken deutlich aktivierender als ein reiner Image-Spot in einem Werbeblock. Die Werbebotschaft eines Spots kann innerhalb textbasierter Umfelder gut auf den Inhalt der Seite ausgesteuert werden.”
Fabian Burgey, Director Market Development DACH & Europe at smartclip
ADZINE Link
Press inquiries
Members of the media are invited to contact us by email at newsroom@smartclip.tv