Press releases and opinion pieces

16 January 2023

Game On: Engaging the Ever-Growing Casual Gaming Audience with Rewarded Video Ads

smartclip explores casual gaming advertising and the rewarded video ad format in new white paper, sharing key insights, and real-world data to enable advertisers to fully realise the potential of this expanding market

16 January 2023

Game On : Engager l’audience toujours plus grande des jeux vidéo grand public par des annonces vidéo avec récompenses.

smartclip analyse la publicité des jeux vidéo grand public et le format des annonces vidéo avec récompenses à travers un nouveau livre blanc, partageant des informations clés et des données rigoureuses pour faire découvrir aux annonceurs le potentiel de ce marché en pleine expansion.

16 January 2023

Modalità Game ON per smartclip: coinvolgere il pubblico sempre più numeroso dei casual game con Rewarded Video Ads

smartclip esplora l’advertising su casual game e i formati video rewarded in un nuovo white paper e ne condivide key insights e dati che consentono agli inserzionisti di fare leva sul potenziale di questo mercato in espansione.

16 January 2023

Game on: Wie man die wachsende Casual Gaming-Community mit Rewarded Video Ads erreicht

Das neue Whitepaper von smartclip widmet sich dem Thema Videowerbung für Casual Gamer und dem Format Rewarded Video Ads. Darin enthalten sind wichtige Erkenntnisse und reale Daten für Werbetreibende, damit diese das Potenzial des schnell wachsenden Marktes voll ausschöpfen können.

15 December 2022

smartclip and Ad Alliance offer Addressable Add Ons for TV Advertising

The TV Add On suite enhances advertising impact by personalising linear TV spots with Addressable TV formats. The product, developed by smartclip, is now available as part of the Ad Alliance portfolio in Germany.

Leadership quotes

Leadership quotes

8 June 2021

“To truly offer CTV across Europe at scale, the decision lies in the hands of the broadcasters. Major TV houses and independent AVOD services need to collaborate across markets and language barriers, but with local specifics in mind.”

Stephen Byrne, Managing Director Nordics & Executive Director New Partnerships Europe at Smartclip

13 April 2021

“HbbTV, Addressable TV, and TV viewing data are offering a major opportunity for European broadcasters. The key to success in a pursuit against US tech players is cooperation.”

Sebastian Busse, Director Addressable TV at smartclip
DVB Link

1 March 2021

“Outstream-Formate innerhalb seriöser Online-Medien sind eine gute Alternative zu Instream-Formaten. Outstream-Formate wirken deutlich aktivierender als ein reiner Image-Spot in einem Werbeblock. Die Werbebotschaft eines Spots kann innerhalb textbasierter Umfelder gut auf den Inhalt der Seite ausgesteuert werden.”

Fabian Burgey, Director Market Development DACH & Europe at smartclip

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