Our responsibility
is our opportunity.

We see our responsibility as an opportunity to have a positive impact and ensure that the technology we develop and the business we generate benefit society at large.


Minimising our footprint.

We believe that we are all responsible for protecting our planet, which is why we are committed to reducing our environmental footprint and promoting sustainability through our products, services, and operations.

Climate neutral
by 2030

As part of Bertelsmann, we strive to increase our resource and energy efficiency in the production and distribution of our products and services to minimise negative impacts on the environment, and to achieve climate neutrality by 2030.

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100% cloud-native advertising technology

We’re a fully cloud-native technology company not only because it enables scalable, flexible, and cost-effective solutions — but also because it helps us reduce carbon emissions, minimise electronic waste, and optimise energy consumption.

Carbon footprint measurement initiatives

We aim to advance the development of carbon footprint calculators in the TV advertising industry in order to provide advertisers with emissions data, enable them to make more sustainable advertising decisions, and reduce our industry’s environmental impact.

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Bertelsmann travel policy

As part of Bertelsmann, we are encouraged to minimise unnecessary travel by embracing virtual meetings, thereby reducing our carbon footprint caused by CO2 emissions. When travel is essential, we are encouraged to prioritise alternatives to domestic flights, such as utilising trains, optimising schedules by combining multiple appointments, and promoting carpooling.

Data Privacy

Privacy protectors and innovators.

We believe that data privacy is not only a fundamental right but a requisite for an ethical digital ecosystem. For most adtech companies, privacy is an afterthought. For us, it is systemic — designed and built into our infrastructure as well as constantly developed and innovated beyond.

Privacy Portal

We closely adhere to GDPR and the ePrivacy Directive and believe that any usage of user data for commercial purposes must follow strict ethical guidelines to avoid abuse by third parties. For this reason, we created the privacy portal — an information hub that outlines our data processing activities.

GDPR Cockpit

We provide publishers with complete control over user data and how it is shared downstream. Publishers can customise data sharing for each specific DSP, DMP, or advertiser, deciding whether it is not shared at all, shared in an anonymised manner, or shared in its entirety.

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Support for IAB Transparency Consent Framework

The IAB TCF plays a crucial role in promoting transparency and user consent in the adtech industry, ensuring that individuals have control over their personal data. By supporting the framework, we contribute to a more ethical and privacy-centric digital advertising ecosystem.

Vegan Ads

A targeting capability designed to help monetise publisher inventory without accessing or storing users’ personal information, as well as prevent downstream partners from meddling with user data.

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Ensuring employee health, satisfaction, and wellbeing.

We see our employees as our most valuable asset, and we are committed to creating a workplace culture that prioritises their wellbeing. In doing so, we are building a stronger and more resilient organisation that is better equipped to deliver exceptional results for our clients.


Giving back to our communities.

We believe our success is inseparable from the wellbeing of the communities we serve, and we are dedicated to contributing our time, resources, and expertise to make a difference.
We support local nonprofit organisations and volunteer our time — to use our business as a force for good.