All the advertising technology, scale, and services you need to
go digital

Create new
inventory with our
Addressable TV and
Connected TV suite.

We enable broadcasters to bring the traditional TV commercial model into the digital age by offering ad replacement — with granular targeting capabilities — across HbbTV, OTT, and IPTV.

Overcome the growing complexity surrounding privacy and identification

Our unparalleled solution enables you to manage hierarchies and logics between different ID and privacy-friendly targeting options.

smart ID hub

Support for any first-party user identifiers — including multiple identification levels such as device, user, and household — with the ability to have all ad server functionality including segment selection.

Allows broadcasters to use our probabilistic identification method to identify the device, user, or household.

Support for industry-standard identifier initiatives — such as Unified 2.0, ID5, and NetID — which gives your programmatic buyers more options to reach the right audiences.


A proprietary, privacy-safe product that allows broadcasters to deliver targeted ads without processing or using personally identifiable information — while preventing downstream partners from accessing or storing relevant data.

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Allows broadcasters to fully control if and which privacy-relevant data is shared with downstream partners — and can be completely configurable for each and every DSP, DMP, or advertiser.

You can leverage our proprietary smart audiences contextual targeting solution or we can enable your own contextual targeting information via our sophisticated content awareness management suite.

Benefit from granular content awareness management — down to a video-specific level.

Our content awareness functionalities enable you to use the full potential of your content for controlling ad content offered, ad frequency, enabling specific content targeting, and facilitating your own contextual targeting segmentation.

Enable your advertisers to reach consumers sequentially across platforms and devices.

Our TV Data Management Engine, household-matching algorithm, and cross-device identification capabilities break down TV and online advertising silos — using linear TV data for digital video campaign targeting.

Explore Ad Formats

Creating greater
value — together

We not only support broadcasters in bringing their most valuable advertising formats to digital, we closely partner with them to advance the European TV ecosystem.

Learn more about PAB

Join Europe’s leading

A black version of Disney's logo
A black version of Disney's logo

RTL Netherlands Case Study

Discover how Dutch broadcaster RTL Netherlands leveraged smartclip’s adtech solutions — including Vegan Ads — to maximise data privacy in its ad delivery process.

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RTL Netherlands Case Study