Resource Hub

The European CTV Initiative’s latest deep-dive seminar is done and dusted – Thank you to Jon Watts and Mary Ann Halford for organising! Many thanks to Rhys McLachlan, Kelly Abcarian, Benjamin Antier, Jeff Eales, and all others who have contributed to an insightful excursion into the opportunities and challenges for CTVs as a platform for Addressable TV (ATV) advertising within linear Broadcast TV across Europe alongside our own Stephen Byrne.

Happy International Women’s Day! At smartclip, we honour diversity, inclusion, and equality in the workplace every day of the year, but we also welcome this occasion to celebrate the achievements of women around the globe, in our communities, and our company specifically! More than 40% of our employees are female, and we’re committed to continuously grow this number in an effort to overcome the ongoing challenges of diversity in the tech industry.

Video advertising is on a steady rise and format options are manifold. smartclip’s own Fabian Burgey spoke to ADZINE - Online Marketing & Adtech - News Magazin to give insight into the intricacies of planning video advertising, the advantages of in-stream and out-stream, high-quality environments, and when to decide which format works best for your campaign. #Videoadvertising #instream #outstream

Now that the dust has settled, we wish to congratulate our long-time partner, “sister”, and even “mother” for a while, SpotX, on this great deal and joining forces with Magnite. Special congratulations go out to Mike Shehan, Steve Swoboda, Sean Buckley, Jens Neubert, and all the other fantastic people at SpotX...