Adtech
Resource Hub

We are passionate about sharing our hard-won knowledge to advance the adtech industry as a whole. Our resource hub is where you can find the latest news, insights, and thought leadership all in one place.

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Articles

Adtech insights and thought leadership
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5 July 2023

Second Edition of “The New Life of the Living Room” Research Now Available for Download
Image of woman playing a casual game on her phone.

18 January 2023

Introducing ‘Game On: Engaging the Ever-Growing Casual Gaming Audience with Rewarded Video Ads’

31 May 2022

“The New Life of the Living Room” Research Report Now Available for Download 

Opinion pieces

Thought leadership published in industry-leading journals
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All opinion pieces

10 August 2023

Warum der französische ATV-Markt in Europa nach vorn prescht

3 July 2023

Proving the effectiveness of Addressable TV: the next step for France

8 March 2023

Women in adtech: How we can advance female leaders in a male-dominated industry

Videos

Interviews with industry experts, product videos, and more
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15 May 2023

Cannes Lions 2022 Panel: TV Viewing Trends across Europe and the US

3 November 2022

Introducing the Fully Addressable Linear TV Ad Break

23 August 2022

Cannes Lions 2022: Responsible Tech and Climate Neutral Advertising

Publications

Industry research, white papers, guides, and more
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18 August 2023

RTL Netherlands Case Study

5 July 2023

Connected TV in Europe 2023 Research Report

18 January 2023

Casual Gaming Advertising White Paper 2023

Podcasts

Listen to what everyone is talking about
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Adtech glossary

Everything you need to know about TV, online, and audio advertising

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Newsroom

Press releases, stories, our live feed
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Image of smartclip's new website in laptop device

5 September 2023

Adtech-focused, people-first, and simplifying the complex: smartclip unveils new brand identity and website

4 April 2023

Digitalisation of Broadcast TV Advertising: smartclip Announces the Programmatic Linear TV Ad Break Replacement

7 March 2023

Warner Bros. Discovery baut sein Addressable TV-Angebot aus und setzt dafür auf die Technologie von smartclip 

Recently published

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Image of smartclip's new website in laptop device

5 September 2023

Adtech-focused, people-first, and simplifying the complex: smartclip unveils new brand identity and website
Image of smartclip's new website in laptop device. Copy reads German

5 September 2023

Adtech-fokussiert, persönlich und das Komplexe vereinfachend: smartclip präsentiert neue Brand Identity und Website
Image of smartclip's new website in laptop device. Copy reads French

5 September 2023

Se concentrer sur l’ad-tech, placer l’humain au centre & réduire la complexité : smartclip dévoile sa nouvelle identité de marque et son nouveau site internet