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*smartx platform blog — updates from our product marketing team!* Hop in and buckle up! 🏎️ SDK version 3.0 and a new IAB Tech Lab certification are the “driving force” behind our latest mobile platform update. So buckle your seatbelts and get ready for the G-Force to kick in with #Teamsmartclip behind the wheel! #smartclip #Adtech

Aki Ronkainen, Head of Sales Finland at smartclip, sat down with MarkkinointiUutiset to discuss issues that could arise in the Finnish market due to a lack of regulations in the Connected TV space. During the discussion, Aki also spoke about how RTL AdAlliance — the new RTL Group ad sales unit comprised of RTL AdConnect, G+J iMS (International Media Sales) and the media sales division of smartclip — aims to address this issue by developing brand-safe CTV advertising across our international delivery network.

In an opinion piece published by Medier24, Halvard Kristiansen, Managing Director Nordics at smartclip, urges industry players to take action in order to prevent problems that might arise from the growth in content offerings on Connected TVs. While #CTV offers many opportunities and advantages for our industry, the lack of regulations for smart TV applications could mean a possible loss of control over information shared on TV and what viewers might perceive as trustworthy news.

10 more days to go before we return to IBC - International Broadcasting Convention 2022 with our friends Yospace, Bedrock Streaming, and Realytics.