Resource Hub

Join us in Madrid on May 25th and 26th for IAB Europe’s flagship event Interact! Thomas Servatius, Co-CEO and MD Platform and Technology at smartclip, will be a keynote speaker discussing Addressable and Connected TV along with the newest adtech opportunities for broadcasters. Get your tickets today ➡️ https://lnkd.in/eszpqbiG #adtech #AddressableTV #ConnectedTV #advertising #partofRTL

📅 Bookmark your calendars 📅 We will stream live from #OMR2022 on 18 May at 14:45! That’s right, we are hosting an OMR masterclass where we plan to share key findings from our newly published research, "The New Life of The Living Room". Join us in person at OMR or tune in live on Youtube to watch Dr. Oliver Vesper, Co-CEO of smartclip, Sebastian Busse, Director Addressable TV at smartclip, and Daniel Bischoff, Chief Marketing & Operations Officer at RTL AdConnect, discuss how Europeans engage with their devices, the content they watch, the advertisements they see — and ultimately, how to best make use of TV to reach today’s viewers. #OMR22 #advertising #adtech #AddressableTV #ConnectedTV

Reaching potential customers can be particularly challenging for small- to medium-sized enterprises (SMEs) — especially if their customer base is tied to a specific location or demographic. At DigitalFuture Congress, Fabian Burgey will share how Addressable TV combines the premium advertising environment of TV with the targeted delivery of digital advertising, and how it opens the door for SMEs to reach their customers by using national TV. Don't miss his workshop at the DigitalFuture Congress in Frankfurt on Tuesday, 17 May at 2.15 pm CET. #AddressableTV #SME #Mittelstand

We are proud to announce that we have acquired Realytics — adtech pioneers spearheading the convergence between TV and digital in France and Europe. Realytics’ proprietary DSP gives advertisers access to powerful attribution capabilities and data as well as automated data-driven linear TV buying. We’re very much looking forward to working together to extend the unique capabilities of Realytics’ TV attribution and programmatic TV offerings across Europe. Together we are developing a robust end-to-end ecosystem that caters to the needs of European broadcasters, agencies, and advertisers.