Cannes Lions 2023: Realytics Talks Connected TV

Following the release of the second edition of The New Life of the Living Room — a joint research initiative with RTL AdAlliance and Ad Alliance NetherlandsGuillaume Belmas, CEO of Realytics, joined members from Rai Pubblicità, RTL AdAlliance, DirecTV, and Numberly on the RTL Beach at Cannes Lions 2023. After discussing the current status of Connected TV (CTV) in France, Germany, Italy, and the US, the panel investigated the various ways CTV is perceived and sold within each market and concluded the conversation by identifying the remaining challenges and questions surrounding the format.

Portrait of Lee Richter Junior Content Editor Europe at smartclip

Lee is the Marketing Specialist Europe at smartclip and is responsible for content writing, editing, social media, and creative support across the department and company. Originally from the United States, Lee graduated from the University of Cincinnati, where she received a Bachelor of Fine Arts degree in Electronic Media. Before joining smartclip, she has worked with various organisations managing social media accounts and assisting in the video and audio production processes.

Lee Richter
Marketing Specialist Europe