Ensuring a fair
and open digital ecosystem

We enable privacy-first advertising across TV, online, and audio — safeguarding the open internet — while empowering European broadcasters with cutting-edge adtech solutions.

Purpose

Keeping the open internet — open.

At smartclip, we enable relevant and privacy-first advertising across all distribution channels, defending the open internet and doing our part to democratise access to premium content.

Mission

Providing cutting-edge adtech solutions through a partner-driven approach.

We support European broadcasters in bringing their most valuable advertising formats to digital, while ensuring absolute control and a privacy-first approach. Our mission is to forge genuine partnerships with our clients, offering technological excellence to effectively tackle the unique market challenges they face. Our partnerships thrive on a foundation of trust, transparency, and knowledge exchange.

Vision

A unified adtech infrastructure for a fair, privacy-first, and data-driven TV advertising ecosystem.

We are architecting and safeguarding the future of Europe’s TV advertising ecosystem. A future where European broadcasters successfully accomplish digital transformation — gaining a superior market position — and, through our true partnered approach, leverage homogeneous advertising solutions powered by smartclip across all distribution channels.

Long story short.

2009

First In-Stream video ad specialist in Europe

2010

First cross-screen delivery (web / mobile / video game console)

2012

Launch of smartx platform, the holistic ad serving & SSP sales house solution

2015

Start of Addressable TV product development

2016

RTL Group acquires smartclip AG

2017

Atresmedia acquires smartclip Spain and LATAM holding

2018

Launch of first-party broadcast full-stack solution including cross-device & DSP

2020

Introduction of ad break replacement in broadcast with digital ads

2021

smartx ready for digital audio advertising

2022

smartclip acquires Realytics, a Paris-based adtech company specialised in TV attribution

2022

Introduction of the fully addressable TV ad break

2022

smartclip media sales merges with RTL AdConnect and G+&J iMS to form RTL AdAlliance

2022

Following the formation of RTL AdAlliance, smartclip becomes a 100% adtech development company

2023

Introduction of programmatic adbreak replacement on Linear TV

What sets
us apart?

Technology built in and for Europe

We understand the adtech space and the specific needs of the European market and address them with smart applications and algorithms based on cutting-edge technologies.

Broadcasters at the centre of all we do

We are Europe’s leading adtech provider focused on supporting broadcasters with bringing their most valuable advertising formats to digital — in a controlled and transparent manner.

True partnered approach

We do not strive for size; we strive for relevance and quality. We’re not looking for hundreds of clients but rather a select group with a shared vision of a European technology approach.

Solutions designed for real-world media needs

We develop our product suite with consideration for real-world media needs, and we understand how to translate new technical capabilities into the media products of tomorrow.

Driven by measurability and transparency

It is our core belief that any advertising product has to prove its quality with measurable outcomes. Therefore we live and breathe measurability and transparency.