Ensuring a fair
and open digital ecosystem
We enable privacy-first advertising across TV, online, and audio — safeguarding the open internet — while empowering European broadcasters with cutting-edge adtech solutions.
Purpose
Keeping the open internet — open.
At smartclip, we enable relevant and privacy-first advertising across all distribution channels, defending the open internet and doing our part to democratise access to premium content.
Mission
Providing cutting-edge adtech solutions through a partner-driven approach.
We support European broadcasters in bringing their most valuable advertising formats to digital, while ensuring absolute control and a privacy-first approach. Our mission is to forge genuine partnerships with our clients, offering technological excellence to effectively tackle the unique market challenges they face. Our partnerships thrive on a foundation of trust, transparency, and knowledge exchange.
Vision
A unified adtech infrastructure for a fair, privacy-first, and data-driven TV advertising ecosystem.
We are architecting and safeguarding the future of Europe’s TV advertising ecosystem. A future where European broadcasters successfully accomplish digital transformation — gaining a superior market position — and, through our true partnered approach, leverage homogeneous advertising solutions powered by smartclip across all distribution channels.
Long story short.
What sets
us apart?
01
Technology built in and for Europe
We understand the adtech space and the specific needs of the European market and address them with smart applications and algorithms based on cutting-edge technologies.
02
Broadcasters at the centre of all we do
We are Europe’s leading adtech provider focused on supporting broadcasters with bringing their most valuable advertising formats to digital — in a controlled and transparent manner.
03
True partnered approach
We do not strive for size; we strive for relevance and quality. We’re not looking for hundreds of clients but rather a select group with a shared vision of a European technology approach.
04
Solutions designed for real-world media needs
We develop our product suite with consideration for real-world media needs, and we understand how to translate new technical capabilities into the media products of tomorrow.
05
Driven by measurability and transparency
It is our core belief that any advertising product has to prove its quality with measurable outcomes. Therefore we live and breathe measurability and transparency.
Leadership
Backed by the smartest people in adtech.
Our team is composed of adtech veterans — some with more than 20 years of experience shaping our industry.
Thomas Servatius
Co-CEO & MD Platform & Technology
Dr. Oliver Vesper
Co-CEO & MD Media & Operations
Rene Wagner
Chief Technical Officer
Gloria Eichler
Chief Product Officer
Frank Plähn
VP Data Products
Tobias Wolff
VP Engineering
smartclip in numbers
Pure-tech Employees
Female
Female Leadership
Countries
European TV Channels
Premium European Publishers