Ensuring a fair
and open digital ecosystem

We enable privacy-first advertising across TV, online, and audio — safeguarding the open internet — while empowering European broadcasters with cutting-edge adtech solutions.

Purpose

Keeping the open internet — open.

At smartclip, we enable relevant and privacy-first advertising across all distribution channels, defending the open internet and doing our part to democratise access to premium content.

Mission

Providing cutting-edge adtech solutions through a partner-driven approach.

We support European broadcasters in bringing their most valuable advertising formats to digital, while ensuring absolute control and a privacy-first approach. Our mission is to forge genuine partnerships with our clients, offering technological excellence to effectively tackle the unique market challenges they face. Our partnerships thrive on a foundation of trust, transparency, and knowledge exchange.

Vision

A unified adtech infrastructure for a fair, privacy-first, and data-driven TV advertising ecosystem.

We are architecting and safeguarding the future of Europe’s TV advertising ecosystem. A future where European broadcasters successfully accomplish digital transformation — gaining a superior market position — and, through our true partnered approach, leverage homogeneous advertising solutions powered by smartclip across all distribution channels.

Long story short.

2009
First In-Stream video ad specialist in Europe
2010
First cross-screen delivery (web / mobile / video game console)
2012
Launch of smartx platform, the holistic ad serving & SSP sales house solution
2015
Start of Addressable TV product development
2016
RTL Group acquires smartclip AG
2017
Atresmedia acquires smartclip Spain and LATAM holding
2018
Launch of first-party broadcast full-stack solution including cross-device & DSP
2020
Introduction of ad break replacement in broadcast with digital ads
2021
smartx ready for digital audio advertising
2022
smartclip acquires Realytics, a Paris-based adtech company specialised in TV attribution
2022
Introduction of the fully addressable TV ad break
2022
smartclip media sales merges with RTL AdConnect and G+&J iMS to form RTL AdAlliance
2022
Following the formation of RTL AdAlliance, smartclip becomes a 100% adtech development company
2023
Introduction of programmatic adbreak replacement on Linear TV

What sets
us apart?

01

Technology built in and for Europe

We understand the adtech space and the specific needs of the European market and address them with smart applications and algorithms based on cutting-edge technologies.

02

Broadcasters at the centre of all we do

We are Europe’s leading adtech provider focused on supporting broadcasters with bringing their most valuable advertising formats to digital — in a controlled and transparent manner.

03

True partnered approach

We do not strive for size; we strive for relevance and quality. We’re not looking for hundreds of clients but rather a select group with a shared vision of a European technology approach.

04

Solutions designed for real-world media needs

We develop our product suite with consideration for real-world media needs, and we understand how to translate new technical capabilities into the media products of tomorrow.

05

Driven by measurability and transparency

It is our core belief that any advertising product has to prove its quality with measurable outcomes. Therefore we live and breathe measurability and transparency.

Leadership

Backed by the smartest people in adtech.

Our team is composed of adtech veterans — some with more than 20 years of experience shaping our industry.

Thomas Servatius

Co-CEO & MD Platform & Technology

Dr. Oliver Vesper

Co-CEO & MD Media & Operations

Rene Wagner

Chief Innovation Officer

Gloria Eichler

VP Ad Platform

Björn Münchau

VP Advanced Products

Frank Plähn

VP Data Products

Tobias Wolff

VP Engineering

Mirjam Naves

Senior Director Process Management

Christian Potthoff

Director Data Privacy & Technology Partnerships

Nadine Wagner

Director Data Products

Christian Osterhues

Executive Director Europe | People & Culture

Shira Leffel

Executive Director Europe | Marketing & Product Education

Oskar Mitrowski

Director System Operations

Stephen Byrn

Stephen Byrne

VP Partnership Development at RTL AdAlliance

Anne Papsdorf

Senior Director Broadcaster & Key Partnerships at RTL AdAlliance

Sonja Schuster

Head of Training & Development

Henning Schwandt

VP Partnership Management at RTL AdAlliance

Frank Erdmann

Senior Director Client Services & Solutions

Sven Teresniak

Head of Data & Science

Marianna Berezin

Head of Product Education

Benjamin Kotzott

Business Product Director – Advanced Integrations

Robert Scharni

Director Programmatic Integrations

Volker Jung

Head of API Engineering

Lisa-Theresia Rischke

Head of Brand

Felix Koch

Head of SDK & Framework Engineering

Robert Schulze

Head of Software Engineering C++

Oliver Specht

Head of Software Engineering

Andreas Meier

Senior Director Employee Advocacy & Outreach

Magaly Denninger

Deputy Head of Product Education

smartclip in numbers

120+

Pure-tech employees

40%

Female

38.1%

Female leaders

14

Countries

60+

European TV Channels

750+

Premium European Publishers

120+

Pure-tech employees

40%

Female

38.1%

Female leaders

14

Countries

60+

European TV Channels

750+

Premium European Publishers