Newsroom

Celebrating together: Easter

Spring is in full swing – and many of us are planning something special during the Easter holidays. Thank you, Christian Osterhues, Nadine Blanke, and Benno Kayser, for sharing what these days mean to you and how you are spending them. Wishing everyone a lovely Easter break!

Time flies when you're making an impact! 🎉 Mirjam Naves, it’s been a pleasure working with you for the last 10 years. We're lucky to have you on the team and appreciate you taking the time to share your story. Here’s to more memories and milestones ahead!

Link to interview in comments 👇
#adtech #partofRTL

Inside Open Garden's CTV Innovators event in Paris, where industry leaders gathered last month to discuss the future of Connected TV.

In this interview, Thomas Servatius, Co-CEO of smartclip, and Guillaume Belmas, CEO of Realytics, explore what’s driving CTV forward, what’s still holding it back, and whether it will move beyond the shelf by 2030.

#adtech #ConnectedTV #CTV Nicolas JAIMES

𝗙𝗼𝗿 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝘁𝗶𝗺𝗲, 𝗱𝗲𝘁𝗲𝗿𝗺𝗶𝗻𝗶𝘀𝘁𝗶𝗰 𝗧𝗩 𝗺𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗶𝘀 𝗺𝗮𝗱𝗲 𝗲𝗮𝘀𝗶𝗹𝘆 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 𝘁𝗼 𝘁𝗵𝗲 𝘀𝘂𝗽𝗽𝗹𝘆 𝘀𝗶𝗱𝗲.

We’ve integrated BEE — the deterministic TV measurement tool developed by our subsidiary Realytics — into 𝘀𝗺𝗮𝗿𝘁𝘅, our proprietary Supply-Side Platform and ad server.

The benefits for media owners include:

✔️ Overview of total and incremental reach across LTV, ATV, and CTV
✔️ Visibility into deduplicated reach across environments
✔️ Contact class breakdowns by platform