Creative Approval is a smartclip tool that allows publishers to approve and reject the advertisements that run on their inventory, giving them more granular control to protect their brand.
Creative Approval is especially important for sensitive brands that have strict rules they must follow when it comes to what can be shown on their sites. Publishers using Creative Approval can use the tool in either Blocking Mode or Approval Mode.
In Blocking Mode, publishers may review and block any creative they do not want to be served on their supply. All eligible demand is allowed to serve by default with the option to block any creative that does not meet their brand specifications. In Approval Mode, publishers must review all creatives before they run against their inventory. This mode is only ideal for publishers with strict brand regulations.