![from left: Gloria Eichler, CPO at smartclip, Christian Osterhues, VP of People & Culture, and Shira Leffel, VP of Marketing & Product Education at smartclip](https://smartclip.wpenginepowered.com/wp-content/uploads/2024/06/preview-leadership-thumbnail-smartclip-new-1.jpg)
7 June 2024
Last modified: 27 January, 2022
Ad operations/ad ops is a department, team, or function within a company responsible for managing ad campaigns, including set-up, delivery, monitoring, optimisation, and reporting. Can be on the advertiser or publisher side and will use various adtech platforms.