Launched in 2012, the smartx platform is a holistic full-stack ad serving and SSP sales house solution offered by smartclip. smartx is designed to empower European broadcasters and publishers to offer innovative advertising solutions to international advertisers, and to monetise their content across all platforms and devices in the most efficient and effective way possible.
The smartx platform combines:
- A sophisticated first-party ad server built to withstand the massive scale and reach that broadcast offers
- A proprietary SSP that allows for customised inventory and is connected to all major DSPs
- The real-time TV Data Management Engine (DME)
- An Addressable TV Suite that enables broadcasters to insert digital ads into any linear TV stream (live or on-demand).