Demand-Side Platform (DSP)

Used by advertisers and ad agencies to buy impressions and manage campaigns, demand-side platforms (DSPs) aggregate ad inventory across multiple formats and from multiple sources including ad exchanges, ad networks, and publishers’ supply-side platforms (SSPs).

Offering a clear, overall view of available inventory on one integrated dashboard, DSPs allow media buyers to enter campaign specifics, upload creatives, set up automated buying via real-time bidding (RTB) auctions, and manage campaign performance.