![from left: Gloria Eichler, CPO at smartclip, Christian Osterhues, VP of People & Culture, and Shira Leffel, VP of Marketing & Product Education at smartclip](https://smartclip.wpenginepowered.com/wp-content/uploads/2024/06/preview-leadership-thumbnail-smartclip-new-1.jpg)
7 June 2024
Last modified: 28 January, 2022
An algorithm is a set of defined rules/instructions to be followed to solve a problem or perform a task, function, or sequence of operations. In digital marketing, algorithms form the basis of multiple functions, such as search engine rankings, audience segmentation, and data analysis.