![from left: Gloria Eichler, CPO at smartclip, Christian Osterhues, VP of People & Culture, and Shira Leffel, VP of Marketing & Product Education at smartclip](https://smartclip.wpenginepowered.com/wp-content/uploads/2024/06/preview-leadership-thumbnail-smartclip-new-1.jpg)
7 June 2024
Last modified: 14 March, 2022
Available in all in-stream environments, played out as a pre-roll, mid-roll, or post-roll, the bumper ad is a short commercial with a maximum length of 6 seconds. Due to its short, user-friendly format, this ad receives high VTR and works well as a campaign supplement. Bumper ads are available on desktop, tablet, mobile, and smart TVs.