Last modified: 14 March, 2022

Direct Deal

A (fixed price) direct deal is a method of media buying where the advertiser agrees to bid on the publisher’s offered inventory using a pre-negotiated fixed CPM. Bidding is optional, but the advertiser has an initial or ‘preferred’ opportunity to bid at this fixed CPM.

A direct deal is one of three types of programmatic direct deals available on the smartx platform, alongside direct guaranteed deals and programmatic guaranteed deals.