![from left: Gloria Eichler, CPO at smartclip, Christian Osterhues, VP of People & Culture, and Shira Leffel, VP of Marketing & Product Education at smartclip](https://smartclip.wpenginepowered.com/wp-content/uploads/2024/06/preview-leadership-thumbnail-smartclip-new-1.jpg)
7 June 2024
Last modified: 14 March, 2022
A (fixed price) direct deal is a method of media buying where the advertiser agrees to bid on the publisher’s offered inventory using a pre-negotiated fixed CPM. Bidding is optional, but the advertiser has an initial or ‘preferred’ opportunity to bid at this fixed CPM.
A direct deal is one of three types of programmatic direct deals available on the smartx platform, alongside direct guaranteed deals and programmatic guaranteed deals.