9 October 2023
Last modified: 15 March, 2022
Advertisers often use third-party partners to provide verification services – these companies offer an independent service that tracks ads to check they are being displayed in accordance with the campaign’s predefined parameters, detect invalid traffic (IVT) and fraud, and measure viewability. A number of vendors provide verification services, including Moat/Oracle Data Cloud and DoubleVerify. See Ad Verification.