26 September 2024
Last modified: 15 March, 2022
Pre-roll video ads stream directly before the publisher’s content begins. Since pre-roll ads precede featured content, they are more likely to be perceived by viewers as informative rather than intrusive, and drive key metrics such as brand awareness, brand engagement, brand favorability, and purchase intent. Pre-roll is available on desktop, tablet, mobile, and smart TVs. See also, In-Stream.