5 September 2023
Last modified: 15 March, 2022
A standardised set of coding, the Open Measurement Software Development Kit (OM SDK) facilitates third-party audience measurement and verification for ads appearing on web video and mobile apps.
Developers integrate the coding on sites and apps, which sends measurement signals to an API – the Open Measurement Interface Definition (OMID). These signals are collected, via tags placed on the API, by measurement providers to gather audience data. IAB Tech Lab developed the OM SDK to provide one consistent and transparent measurement solution across all video and mobile advertising.