![from left: Gloria Eichler, CPO at smartclip, Christian Osterhues, VP of People & Culture, and Shira Leffel, VP of Marketing & Product Education at smartclip](https://smartclip.wpenginepowered.com/wp-content/uploads/2024/06/preview-leadership-thumbnail-smartclip-new-1.jpg)
7 June 2024
Last modified: 14 March, 2022
In-stream ads are video ads that play ‘in-stream’, i.e. while the user is watching content via a video player online. In-stream ads can appear in a full-screen view before (pre-roll), during (mid-roll), or after (post-roll) content. They can also appear as a 6-second bumper ad. See also, Pre-Roll, Mid-Roll, Post-Roll, and Bumper Ad.