5 September 2023
Last modified: 15 March, 2022
smart SocioDemo is a smartclip targeting solution which targets audiences formed on socio-demographic signifiers and segments the population into a microgrid including social status and geographical location. Online marketing is connected with offline data that comes from various validated sources. smart SocioDemo accurately segments geographic micro areas by leveraging data such as average age, household size, and income. (See smart Audiences and smart Context).