smart Context is a privacy-safe smartclip alternative for reaching relevant audiences — matching specific tastes and preferences. Instead of relying on cookie technology or personally identifiable information (PII), smart Context allows advertisers to target advertisements based on site, page, or app content.
Relevant adverts appear when the user is viewing corresponding content. The targeting is not based on past or forecasted interest, it is based on the current interest of the user, reaching them at the moment they engage with the subject matter.
Using a combination of machine learning and artificial intelligence (AI) technologies, smart Context determines which categories to assign to each site, page or app, based on IAB categories defined and provided by DoubleVerify. (See smart Audiences and smart SocioDemo).