![from left: Gloria Eichler, CPO at smartclip, Christian Osterhues, VP of People & Culture, and Shira Leffel, VP of Marketing & Product Education at smartclip](https://smartclip.wpenginepowered.com/wp-content/uploads/2024/06/preview-leadership-thumbnail-smartclip-new-1.jpg)
7 June 2024
Last modified: 14 March, 2022
A bid response is the advertiser’s response to a publisher’s bid request. When an advertiser decides that ad inventory offered via a bid request suits their criteria, they can respond with a bid through the RTB system. This bid response will include details about the bid as well as information on the ad campaign and the bidder.