6 February 2024
Last modified: 14 March, 2022
A type of non-human sophisticated invalid traffic (SIVT), hidden ads occur when ads are displayed in a way that they overlay each other almost completely or are overlaid by components of the website such as pictures, articles, and graphics. This is often an unintentional issue that needs to be fixed by the publisher. If the ads are hidden on purpose, the reason could be fraudulent.