Interactive Advertising Bureau (IAB)

The Interactive Advertising Bureau (IAB) is the trade association for digital/interactive advertising, and its members include media owners, agencies, brands, and technology firms involved in selling, delivering, and optimising digital ad campaigns.

The IAB is headquartered in New York City, and there are now more than 40 licensed IAB offices operating independently throughout Europe, Africa, South America, North America, and the Asia Pacific.

The IAB provides support and fosters industry growth by conducting research, creating best practice and measurement guidelines, advocating for members, and elevating the knowledge, skills, expertise and diversity of the industry’s workforce, including offering professional certification programmes.

The IAB also develops technical standards and solutions in affiliation with the IAB Tech Lab.