Out-stream ads are video ads that play ‘out-stream’, i.e. outside of streaming online video content. They are video ads that appear in non-video text-based editorial content/articles or on social media feeds.
Out-stream ads start playing when they are 50% in view (when the user scrolls over them) and will automatically pause when not in view.
Appearing in various formats, including “in-text” or “in-swipe”, the ads typically play without sound, giving the user the option to unmute the ad. Publishers can offer out-stream ad placements even if their site doesn’t feature their own video content, allowing them to monetise more pages.