![from left: Gloria Eichler, CPO at smartclip, Christian Osterhues, VP of People & Culture, and Shira Leffel, VP of Marketing & Product Education at smartclip](https://smartclip.wpenginepowered.com/wp-content/uploads/2024/06/preview-leadership-thumbnail-smartclip-new-1.jpg)
7 June 2024
Last modified: 17 March, 2022
Working for advertisers, a media agency advises its clients on how to allocate their media spend across available platforms/channels to optimise campaign performance. Digital media agencies will buy ad slots from publishers/ad networks and will manage campaigns and track performance.