6 February 2024
Last modified: 14 March, 2022
A pricing model for online video ad campaigns, cost per completed view (CPCV) is the price an advertiser pays for complete views of video ads. In the CPCV pricing model, the ad must be fully played from start to finish, regardless of how long it is, in order for the advertiser to be billed.
This contrasts with the cost per view (CPV) model where the ad only has to play for a pre-agreed minimum time (The MRC standards define this as two continuous seconds) in order for the advertiser to be billed.
CPCV is calculated as cost / completed video view.