Cost Per View (CPV)

A pricing model for online video campaigns, cost per view (CPV) is the price an advertiser pays for video views and is usually expressed per 1,000 views. In the CPV model, the advertiser only pays for ‘views’, which are categorised as when the viewer has either watched the ad (for a predetermined amount of time) or interacted with it (clicked on it). For video ads, the MRC defines a view as when two continuous seconds of the video ad play while at least 50% of the ad’s pixels are in the viewable space of the browser page.

CPV contrasts with cost per mille (CPM), where the advertiser pays for impressions regardless of whether the person visiting the web page has seen or interacted with the ad in any way.