2 December 2024
Last modified: 5 February, 2022
The Media Rating Council (MRC) is a US-based, non-profit organisation that was established in the 1960s (as the Broadcast Rating Council) to review and accredit audience rating services for TV and radio. Today, the MRC works across all forms of media and ensures the validity, reliability, and effectiveness of audience measurement services, alongside determining minimum disclosure and ethical criteria for such services.