![from left: Gloria Eichler, CPO at smartclip, Christian Osterhues, VP of People & Culture, and Shira Leffel, VP of Marketing & Product Education at smartclip](https://smartclip.wpenginepowered.com/wp-content/uploads/2024/06/preview-leadership-thumbnail-smartclip-new-1.jpg)
7 June 2024
Last modified: 15 March, 2022
When one organisation agrees to share its first-party data with another organisation – often a strategic partner or another brand under the same corporate umbrella – it becomes second-party data. Such data-sharing agreements are usually contractual and based on the information being used for a defined purpose.