![from left: Gloria Eichler, CPO at smartclip, Christian Osterhues, VP of People & Culture, and Shira Leffel, VP of Marketing & Product Education at smartclip](https://smartclip.wpenginepowered.com/wp-content/uploads/2024/06/preview-leadership-thumbnail-smartclip-new-1.jpg)
7 June 2024
Last modified: 15 March, 2022
A second-price public auction is based on the same pricing model as a second-price auction, but it is public and therefore open to all advertisers using the DSP, not just those approved/invited by the publisher. See also, Second–Price Auction and Invitation Only Auction.