26 September 2024
Last modified: 14 March, 2022
A type of non-human sophisticated invalid traffic (SIVT), domain/app spoofing refers to when buyers are deceived with fake traffic sources and the actual impression is generated on an inferior website of low quality with non-brand-safe content.
It also refers to when impressions are supposedly delivered on a high-quality website, but it is actually a faked domain. This is especially relevant for programmatic deals.