An inclusion list is a list of sites or domains and bundle IDs that an advertiser considers to be safe, acceptable, and trustworthy environments to serve ads to. Several factors are considered when adding sites or domains to an inclusion list, including the brand safety and brand suitability requirements of the product or service being advertised.
Advertisers can also create an inclusion list of approved IAB categories, so sites or domains listed under the chosen categories are approved to display ads.
Publishers can also create inclusion lists of advertisers that are approved to place ads on their sites or domains.
In smartx, users can upload inclusion lists to approve domains, as well as regions, IAB categories, operating systems, browsers, devices, languages, and more.