Mid-Loaded (Pacing)

Mid-loaded is a pacing setting where the ad server will try to deliver more impressions around the midpoint of the campaign. After 30% of the time, 21% of the impression goal should have been reached. After 50% of the time, 50% of the goal should have been reached. And after 70% of the time, 79% of the goal should have been reached. See also, Pacing.