![from left: Gloria Eichler, CPO at smartclip, Christian Osterhues, VP of People & Culture, and Shira Leffel, VP of Marketing & Product Education at smartclip](https://smartclip.wpenginepowered.com/wp-content/uploads/2024/06/preview-leadership-thumbnail-smartclip-new-1.jpg)
7 June 2024
Last modified: 14 March, 2022
Dynamic ads are ads that change creatives in order to create personalised ad experiences based on personal interest and/or location. This competitive video ad format effectively combines reach and relevance and is available in all in-stream and out-stream environments.