![from left: Gloria Eichler, CPO at smartclip, Christian Osterhues, VP of People & Culture, and Shira Leffel, VP of Marketing & Product Education at smartclip](https://smartclip.wpenginepowered.com/wp-content/uploads/2024/06/preview-leadership-thumbnail-smartclip-new-1.jpg)
7 June 2024
Last modified: 14 March, 2022
A term used by smartclip, a content channel is a targeting capability in smartx which allows advertisers to combine several inventory sources like placement groups and sites from one or even different publishers. For example, advertisers may choose to target a number of placement groups and sites related to news via one overall news-based content channel. See Placement Groups and Sites and Apps.