![from left: Gloria Eichler, CPO at smartclip, Christian Osterhues, VP of People & Culture, and Shira Leffel, VP of Marketing & Product Education at smartclip](https://smartclip.wpenginepowered.com/wp-content/uploads/2024/06/preview-leadership-thumbnail-smartclip-new-1.jpg)
7 June 2024
Last modified: 14 March, 2022
Calculated as the total cost of an online ad campaign divided by the number of clicks, cost per click (CPC) – also known as pay per click (PPC) – is the price an advertiser pays each time a user clicks on an advertisement displayed on a publisher’s website. The CPC can be pre-defined and agreed upon before the campaign commences.