smart Audiences is smartclip targeting solution that addresses the growing demand for non-intrusive targeting practices. smart Audiences integrates two proven cornerstones of identity-safe advertising in a streamlined offering: socio-demographic online and offline data and contextual targeting capabilities. The offering represents a viable alternative to cookie-based targeting by ensuring that advertisers reach narrowly defined audience segments without infringing upon users’ privacy. Consequently, smart Audiences is an ID-free targeted solution that is fully GDPR and CCPA-compliant. (See smart Context and smart SocioDemo).
Last modified: 15 March, 2022