5 September 2023
Last modified: 14 March, 2022
Auto-refresh is any online operation that is programmed to be refreshed automatically based on predetermined triggers. In digital advertising, a page ad unit will be programmed to regularly request a new rendered asset to display according to the publisher’s auto-refresh settings, which could be based on user activity, when other content refreshes, or time intervals. This can allow a publisher to maximise ad revenue per user session.