![from left: Gloria Eichler, CPO at smartclip, Christian Osterhues, VP of People & Culture, and Shira Leffel, VP of Marketing & Product Education at smartclip](https://smartclip.wpenginepowered.com/wp-content/uploads/2024/06/preview-leadership-thumbnail-smartclip-new-1.jpg)
7 June 2024
Last modified: 14 March, 2022
Auto-refresh is any online operation that is programmed to be refreshed automatically based on predetermined triggers. In digital advertising, a page ad unit will be programmed to regularly request a new rendered asset to display according to the publisher’s auto-refresh settings, which could be based on user activity, when other content refreshes, or time intervals. This can allow a publisher to maximise ad revenue per user session.