Direct Guaranteed Deal

A direct guaranteed deal is one of three types of programmatic direct deals available on the smartx platform, alongside direct deals and programmatic guaranteed deals.

Direct guaranteed deals add pacing capabilities to direct deals, allowing the advertiser more control over delivery. With direct guaranteed deals, advertisers do not have to commit to bid on almost all bid requests sent out by the supply-side platform (SSP), as is the case for programmatic guaranteed deals.

The direct guaranteed deal was initially launched when programmatic guaranteed deals were not widely supported – however, if a buyer’s demand-side platform (DSP) now supports programmatic guaranteed deals, these are the better choice to deliver guaranteed campaigns.