![from left: Gloria Eichler, CPO at smartclip, Christian Osterhues, VP of People & Culture, and Shira Leffel, VP of Marketing & Product Education at smartclip](https://smartclip.wpenginepowered.com/wp-content/uploads/2024/06/preview-leadership-thumbnail-smartclip-new-1.jpg)
7 June 2024
Last modified: 14 March, 2022
Data-centre traffic is a type of non-human sophisticated invalid traffic (SIVT). It is considered fraudulent when traffic is sent from unknown data centres, such as servers, that deliberately avoid identification. Data-centre traffic comes from an IP address that originates from data centres (networked servers used to store, process, and distribute large volumes of data), not from residential or corporate networks.