Vegan Ads is a targeting capability on the smartx platform that enables the delivery of targeted advertisements to users without using cookies, device identifiers, or other personally identifiable information (PII) that is connected to a user.
With Vegan Ads, smartclip can monetise publisher inventory without accessing or storing users’ personal information, as well as prevent downstream partners from meddling with user data. Advertisers can also benefit by connecting with users who are otherwise unreachable. The information sent to our DSP partners within the bid request non-PII information to target audiences, including (but not limited to):
- Geographic location
- Contextual targeting (i.e. matching the audience’s tastes and preferences based on the publisher and environment)
- Prefered browser language
- Device-centric data (e.g. device group, device settings, user operating system, and browser)
- Managed and privacy-compliant key-values