5 September 2023
Last modified: 14 March, 2022
Incentivised browsing occurs when people are offered incentives – monetary rewards or other benefits – to visit ad-supported websites, enabling publishers to increase site traffic or boost ad impressions. These users may also be asked to interact with ads by clicking on them. Such activities will distort campaign metrics – it will seem like more people are viewing or interacting with the ad, but those people are not visiting the page or clicking on the link because they are interested in the product/service, so it is unlikely they will become customers.