Back-loaded is a smartx pacing setting where the ad server will try to deliver more impressions toward the end of the campaign. After 50% of the time, 33.3% of the total impressions should have been delivered. The remaining 66.7% should be distributed evenly over the remaining 50% of the time. Back-loaded pacing might be selected if an advertiser is running promotions leading up to an event, as more impressions will be delivered as the event gets closer. See also, Pacing.
Last modified: 14 March, 2022