9 October 2023
Last modified: 14 March, 2022
Behavioural segments divide an audience into segments based on their past online behaviour. Data is collected on a user’s online activity – such as pages visited, searches, clicks, and purchases – using anonymous, privacy-compliant methods. Publishers can offer ad impressions in defined behavioural segments, enabling advertisers to deliver the right ads to the right people, for example, those most likely to buy their product or require their service.