5 September 2023
Last modified: 14 March, 2022
An advertising parameter that can be set at the campaign or line-item level, a household frequency cap takes into account all the devices used by one household. Advertisers can set a household frequency cap to ensure that their ads are not shown to users in the same household multiple times within a short period.
The cap centres on the TV, the unique ID of which is used as the ‘household ID’. All other devices (desktops, mobiles, tablets) on the same local network are linked to the TV and given the same ID.