Line Items/Line Item Bundles

In the smartx ecosystem, line items set out the framework of a direct campaign, containing campaign information such as start/end date, ad unit dimensions/placements, target audience, number of impressions, pricing structure, total campaign costs, etc.

Line item bundles contain multiple line items, providing presets, various delivery methods, and an organised workflow for the direct campaigns.

Line item bundles make it easier to apply, for example, impression goals to all line items within the bundle, instead of editing the line item one by one.