6 February 2024
Last modified: 15 March, 2022
The inventory is structured on the marketplace to enable targeting or for reporting or financial purposes. Inventory can be bundled into different content channels and can be separated by publishers, sites/apps, and/or website categories/placement groups. Owner marketplaces form the basis of the smartx inventory structure, and when a publisher is added to the smartx platform, it must first be attached to an owner marketplace.