9 October 2023
Last modified: 15 March, 2022
In general terms, moderate-risk content is defined as content that is typically acceptable for most brands. However, the type of content that will fall into this category is subjective – it will depend on the product/service being promoted and the market being targeted, so what could be considered ‘moderate risk’ to some, may be considered ‘low risk’ or ‘high risk’ to others. See also Brand Risk, Brand Safety, High-Risk Content, and Low-Risk Content.